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L’Officiel<\/b><\/i>\u00a0(French pronunciation:<\/span>\u00a0[l\u0254fisj\u025bl]<\/a><\/span>; stylised in\u00a0all caps<\/a>), full name\u00a0L’Officiel de la couture et de la mode de Paris<\/b><\/i>\u00a0(“The Official [publication] of Paris Couture and Fashion”), is a French bimonthly\u00a0fashion magazine<\/a>. It has been published in Paris since 1921 and targets upper-income, educated women aged 25 to 49.[<\/span>3]<\/span><\/a><\/sup>\u00a0A men’s edition\u00a0L’Officiel Hommes<\/a><\/i>\u00a0is also published,[<\/span>4]<\/span><\/a><\/sup>\u00a0as are many foreign editions of the magazine.[<\/span>3]<\/span><\/a><\/sup>\u00a0In 2022, it was acquired by\u00a0AMTD<\/a>, a\u00a0Hong Kong<\/a>\u2013based company.[<\/span>1]<\/span><\/a><\/sup><\/p>\n <\/p>\n L’Officiel<\/b><\/i>\u00a0(French pronunciation:<\/span>\u00a0[l\u0254fisj\u025bl]<\/a><\/span>; stylised in\u00a0all caps<\/a>), full name\u00a0L’Officiel de la couture et de la mode de Paris<\/b><\/i>\u00a0(“The Official [publication] of Paris Couture and Fashion”), is a French bimonthly\u00a0fashion magazine<\/a>. It has been published in Paris since 1921 and targets upper-income, educated women aged 25 to 49.[<\/span>3]<\/span><\/a><\/sup>\u00a0A men’s edition\u00a0L’Officiel Hommes<\/a><\/i>\u00a0is also published,[<\/span>4]<\/span><\/a><\/sup>\u00a0as are many foreign editions of the magazine.[<\/span>3]<\/span><\/a><\/sup>\u00a0In 2022, it was acquired by\u00a0AMTD<\/a>, a\u00a0Hong Kong<\/a>\u2013based company.[<\/span>1]<\/span><\/a><\/sup><\/p>\n <\/p>\n History<\/strong><\/p>\n [<\/span>edit<\/a>]<\/span><\/span><\/p>\n<\/div>\n L’Officiel<\/i>\u00a0was first published in 1921.[<\/span>4]<\/span><\/a><\/sup>[<\/span>5]<\/span><\/a><\/sup>\u00a0It was the official publication of the\u00a0Chambre Syndicale de la Couture Parisienne<\/a>, a trade body representing all Parisian\u00a0couturiers<\/a>,[<\/span>6]<\/span><\/a><\/sup>:\u200a83\u200a<\/span><\/sup>\u00a0and took over the role of\u00a0Les El\u00e9gances Parisiennes<\/i>, a joint publication of a group of about twenty-five couturiers which became defunct in 1922.[<\/span>7]<\/span><\/a><\/sup>:\u200a56\u200a<\/span><\/sup>\u00a0When launched in 1921,\u00a0L’Officiel<\/i>\u00a0was originally a professional trade magazine, directed principally at international buyers of high fashion, both corporate and individual, and at those working in the fashion industry.[<\/span>6]<\/span><\/a><\/sup>:\u200a83\u200a<\/span><\/sup><\/p>\n Georges Jalou joined the magazine as artistic director in 1932.[<\/span>4]<\/span><\/a><\/sup>\u00a0Within a short time, the magazine had helped to start the careers of designers such as\u00a0Pierre Balmain<\/a>,\u00a0Crist\u00f3bal Balenciaga<\/a>,\u00a0Christian Dior<\/a>, and\u00a0Yves St. Laurent<\/a>, and came to be known as “the Bible of fashion and of high society”.[<\/span>4]<\/span><\/a><\/sup>[<\/span>8]<\/span><\/a><\/sup>\u00a0Jalou became general director of the publication and editor-in-chief, and later purchased the magazine.[<\/span>4]<\/span><\/a><\/sup><\/p>\n In the 1940s French novelist\u00a0Colette<\/a>\u00a0wrote pieces for the magazine.<\/p>\n L’Officiel Hommes<\/a><\/i>\u00a0was first launched in 1976 as a male alternative to L’Officiel, but in ceased publication in 1991. It was relaunched in 1996, one of its editors was\u00a0Patrick Besson<\/a>.[<\/span>9]<\/span><\/a><\/sup>\u00a0In 1998 however it was rebranded to L’Optimum because of a publishing rights dispute. Then in 2005 L’Officiel Hommes was relaunched again and has been in operation since.[<\/span>10]<\/span><\/a><\/sup><\/p>\n Georges Jalou transferred the magazine to his three children in 1986: Laurent Jalou became the president of \u00c9ditions Jalou,\u00a0Marie-Jos\u00e9 Susskind-Jalou<\/a>\u00a0directed its editorial content, and Maxime Jalou was responsible for publication.[<\/span>4]<\/span><\/a><\/sup>\u00a0After the death of Laurent Jalou in 2003, his sister Marie-Jos\u00e9 Susskind-Jalou became president of the company, and restructured the content of the magazine to target a younger market than in its early years.[<\/span>4]<\/span><\/a><\/sup><\/p>\n There was controversy in 2011 when\u00a0Beyonc\u00e9<\/a>\u00a0was featured on the magazines cover in\u00a0blackface<\/a>\u00a0and tribal makeup.[<\/span>11]<\/span><\/a><\/sup>\u00a0The magazine responded by saying it was done in honour of\u00a0Fela Kuti<\/a>\u00a0and that it was “a return to her African roots”.[<\/span>12]<\/span><\/a><\/sup>\u00a0Dodai Stewart<\/a>\u00a0said “It’s fun to play with fashion and makeup, and fashion has a history of provocation and pushing boundaries. But when you paint your face darker in order to look more ‘African’, aren’t you reducing an entire continent, full of different nations, tribes, cultures and histories, into one brown color?”.[<\/span>12]<\/span><\/a><\/sup>\u00a0The stylist and creative director of the shoot Jenke Ahmed Tailly said \u201cIt [the blackface] was paying homage to African queens.\u201d[<\/span>13]<\/span><\/a><\/sup><\/p>\n For the October issue in 2013\u00a0Karl Lagerfeld<\/a>\u00a0shot the cover photo and editorial, which featured the cast of\u00a0Opium<\/i>\u00a0a film about the life of\u00a0Jean Patou<\/a>.[<\/span>14]<\/span><\/a><\/sup><\/p>\n The\u00a0cryptocurrency<\/a>\u00a0Taste Token was launched in 2018 the venture was headed by Benjamin Eym\u00e8re L’Officiel CEO and was developed to compensate readers for their time on the website and for brands to figure out what readers like.[<\/span>15]<\/span><\/a><\/sup><\/p>\n Stefano Tonchi<\/a>\u00a0became the magazine’s Chief Creative Officer in January 2020, though he left the magazine in December 2021.[<\/span>16]<\/span><\/a><\/sup><\/p>\n In January 2021, a group of freelancers working for the magazine took legal action in France, claiming that they had not been paid.[<\/span>17]<\/span><\/a><\/sup>[<\/span>18]<\/span><\/a><\/sup>[<\/span>19]<\/span><\/a><\/sup><\/p>\n For its 100th anniversary in 2021,\u00a0L’Officiel<\/i>\u00a0opened its archive for academic study to students at the\u00a0Parsons Paris<\/a>.[<\/span>20]<\/span><\/a><\/sup>\u00a0They also launched\u00a0L’Officiel House of Dreams<\/i>, a website set up as a virtual museum documenting the magazine’s history.[<\/span>21]<\/span><\/a><\/sup><\/p>\n In April 2022,\u00a0AMTD International<\/a>\u00a0(now AMTD IDEA Group), a\u00a0Hong Kong<\/a>\u00a0based subsidiary of the AMTD Group, acquired L’Officiel Inc. SAS and \u00c9ditions Jalou.[<\/span>1]<\/span><\/a><\/sup>\u00a0With the purchase, AMTD announced that it intended to expand and establish\u00a0L’Officiel<\/i>‘s<\/span>\u00a0presence to multiple areas worldwide.[<\/span>1]<\/span><\/a><\/sup>[<\/span>22]<\/span><\/a><\/sup>\u00a0They then announced planned launches for Australia, Canada, Japan and the United Kingdom within two years.[<\/span>23]<\/span><\/a><\/sup>\u00a0The Japanese edition was relaunched in 2024,[<\/span>24]<\/span><\/a><\/sup>\u00a0and Australian, Canadian, Mexican and Taiwanese editions are planned to launch in 2025.[<\/span>25]<\/span><\/a><\/sup><\/p>\n L’Officiel<\/i>\u00a0then became part of\u00a0AMTD World Media and Entertainment Group<\/a>\u00a0in 2023, however it began to be controlled through L’Officiel Group, Inc. AMTD Group now licences the\u00a0L’Officiel<\/i>\u00a0brand to L’Officiel Group, inc. through WME (this is how the magazine operated prior to becoming part of WME).[<\/span>26]<\/span><\/a><\/sup><\/p>\n L’Officiel Singapore<\/i>\u00a0and\u00a0L’Officiel Malaysia<\/i>\u00a0were relaunched in March 2023, now directly owned and managed and no longer under a\u00a0franchising<\/a>\u00a0ownership model.[<\/span>27]<\/span><\/a><\/sup>\u00a0In August 2023,\u00a0L’Officiel Philippines<\/i>\u00a0was also brought under direct ownership.[<\/span>28]<\/span><\/a><\/sup><\/p>\n <\/p>\n <\/span>L’Officiel Coffee<\/strong><\/p>\n\n\n