Julia’s story began in college, designing wedding flowers from her mother’s kitchen, discovering how much joy she found in the process of bringing beauty to life through blooms. After graduating from Manhattan College with a degree in Marketing and Advertising during the 2008 recession, she entered the world of advertising. Her early work at agencies like PIVMO and D1INK taught her invaluable skills in outbound sales and client relationships—tools that would become critical in launching her own floral business.

Julia officially started her company from her apartment in Williamsburg, Brooklyn, driven by a mix of creative ambition and sheer determination. She made cold calls, knocked on doors, and walked the city with sample arrangements—winning over local businesses and restaurants with her designs and personality. But what really fueled her was the creative process: designing custom florals that told stories, evoked emotions, and transformed spaces.

As demand grew, she sublet a small corner in a flower shop near the NYC Flower Market, owned by a kind family she knew from her high school years. When the volume of work outgrew that space, she took a leap and secured a small business loan. In 2016, she opened her own production studio in Bed-Stuy Brooklyn at 836 Dekalb Avenue—a space dedicated to floral artistry for weddings, corporate events, and large-scale installations.

From the beginning, Julia’s style has been defined by bold, lush arrangements and sophisticated color palettes. She brings a modern, editorial edge to her floral work—always prioritizing freshness, seasonality, and intentional design. Whether it’s an intimate dinner or a massive brand activation, her goal is always the same: to create an unforgettable atmosphere through flowers.

Her commitment to design and storytelling has caught the eye of clients like the New York Stock Exchange, NBC Universal, Revlon, and Pepsi. Social media also played a vital role in her growth—Julia documented her floral journey nearly every day, turning her feed into a visual diary of beauty, process, and hustle.

In 2018, she opened her flagship retail store in SoHo. It was a huge financial risk—and nearly unsustainable in the beginning—but a last-minute, large-scale event for MAC Cosmetics helped keep the dream alive. That project gave her the runway to make it through the holiday season, and the store has been thriving ever since.

Now, more than a decade into business, Julia leads a talented, tight-knit team with exceptional retention and a shared love for creativity. The Brooklyn studio remains the engine behind large events and installations, while the SoHo store welcomes daily customers seeking beauty, gifting, and inspiration.

Julia still finds magic in the everyday details of floristry—selecting the perfect stem, balancing a palette, or transforming a raw space with texture and color. She believes flowers have power: to comfort, to celebrate, to express what words sometimes can’t.

Beyond her business, Julia is a proud wife to Keith, mom to Patrick (3) and Jonathan (1), and stepmom to Olivia (11) and Collin (10). She commutes into Manhattan three days a week, works remotely on event sales and buying, and visits Brooklyn to stay close to production.

As a female founder, Julia has made sacrifices—but she’s also created a life she’s proud of. She believes you can have it all, as long as you stay connected to your purpose, trust your team, and always make space to stop and smell the roses.