{"id":2907,"date":"2025-06-04T12:53:22","date_gmt":"2025-06-04T09:53:22","guid":{"rendered":"https:\/\/usa.camegone.com\/?post_type=sites&p=2907"},"modified":"2025-06-04T17:47:10","modified_gmt":"2025-06-04T14:47:10","slug":"w-magazine","status":"publish","type":"sites","link":"https:\/\/usa.camegone.com\/en\/sites\/w-magazine\/","title":{"rendered":"W magazine"},"content":{"rendered":"

About Us<\/h1>\n

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W<\/b><\/i>\u00a0(or\u00a0W Magazine<\/b><\/i>) is an American\u00a0fashion<\/a>\u00a0magazine that was launched in 1972 as a sister publication to\u00a0Women’s Wear Daily<\/a><\/i>. The magazine features stories about style through the lens of art, celebrity, culture, fashion and film.<\/p>\n

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Background<\/strong><\/p>\n

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W<\/i>\u00a0was launched in 1972[<\/span>2]<\/span><\/a><\/sup>\u00a0by\u00a0James Brady<\/a>,[citation needed<\/span><\/a><\/i>]<\/sup>\u00a0who at the time was the publisher of the newspaper (and sister publication of\u00a0W<\/i>,\u00a0Women’s Wear Daily<\/a><\/i>). The magazine was originally a semi-monthly (twice per month) publication until 1993 when it was relaunched as an oversized monthly publication.<\/p>\n

In 2000\u00a0Cond\u00e9 Nast<\/a>\u00a0purchased the magazine from\u00a0Fairchild Publications<\/a>. In 2019, it was sold to\u00a0Surface Media<\/i>\u00a0(later renamed\u00a0Future Media Group<\/i>) and in 2020 it was sold to\u00a0W Media<\/i>\u00a0which was created for the purchase of the publication. It now operates in partnership with\u00a0Bustle Digital Group<\/a>\u00a0and Mic, along with a group of investors (led by\u00a0Karlie Kloss<\/a>).<\/p>\n

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History<\/strong><\/p>\n

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<\/span>Early Years, 1972\u20131999<\/i><\/strong><\/p>\n

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W Magazine origins lie in a biweekly newspaper, which was spun off from\u00a0Women’s Wear Daily<\/i>,[<\/span>7]<\/span><\/a><\/sup>\u00a0becoming a large monthly magazine published by\u00a0Fairchild Fashion Media<\/a>\u00a0in 1993. When Fairchilds’ owner \u2013\u00a0Capital Cities\/ABC<\/a>\u00a0\u2013 merged with\u00a0The Walt Disney Company<\/a>\u00a0in 1997,\u00a0W<\/i>\u00a0was one of the publications the new company continued to produce.[<\/span>8]<\/span><\/a><\/sup><\/p>\n

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<\/span>Cond\u00e9 Nast, 1999\u20132019<\/i><\/strong><\/p>\n

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titles.[<\/span>9]<\/span><\/a><\/sup><\/p>\n

Other controversial cover shoots include\u00a0Steven Meisel<\/a>‘s entitled “Asexual<\/a>\u00a0Revolution”, in which male and female models (including\u00a0Jessica Stam<\/a>\u00a0and\u00a0Karen Elson<\/a>) are depicted in gender-bending styles and provocative poses. In addition,\u00a0Tom Ford<\/a>‘s racy shoot with Klein and the accompanying article on sexuality in fashion came as a shock to some loyal readers. During the interview, Ford is quoted as saying: “I’ve always been about\u00a0pansexuality<\/a>. Whether I’m sleeping with girls or not at this point in my life, the clothes have often been\u00a0androgynous<\/a>, which is very much my standard of\u00a0beauty<\/a>“.[<\/span>10]<\/span><\/a><\/sup>\u00a0Klein was also the photographer for the racy photo shoot featured in the August 2007 issue, showcasing\u00a0David<\/a>\u00a0and\u00a0Victoria Beckham<\/a>.[<\/span>11]<\/span><\/a><\/sup>\u00a0Bruce Weber<\/a>\u00a0produced a 60-page tribute to\u00a0New Orleans<\/a>\u00a0in the April 2008 issue, and shot a 36-page story on the newest fashion designers in\u00a0Miami<\/a>\u00a0for the July 2008 issue.[<\/span>12]<\/span><\/a><\/sup>[<\/span>13]<\/span><\/a><\/sup><\/p>\n

W<\/i>\u00a0also became well known for covering high class Western and Asian societies. Many of these society luminaries, as well as the elite of the entertainment and fashion industries, have allowed\u00a0W<\/i>\u00a0into their homes for the magazine’s “W<\/i>\u00a0House Tours”[<\/span>14]<\/span><\/a><\/sup>\u00a0feature, including famous designers, philanthropists, and cultural icons.<\/p>\n

By 2009,\u00a0W<\/i>\u00a0was harder hit than most fashion publications by a drop in luxury advertising, with ad pages down nearly 46 percent in one year.[<\/span>15]<\/span><\/a><\/sup>\u00a0Longtime editor in chief\u00a0Patrick McCarthy<\/a>\u00a0retired in 2010 when Cond\u00e9 Nast moved\u00a0W<\/i>\u00a0to its consumer magazine group, along with\u00a0Vogue<\/a><\/i>,\u00a0Glamour<\/a><\/i>\u00a0and\u00a0Allure<\/a><\/i>.[<\/span>7]<\/span><\/a><\/sup>\u00a0Stefano Tonchi<\/a>\u00a0succeeded him as the magazine’s editor in chief.[<\/span>16]<\/span><\/a><\/sup>\u00a0In 2011,\u00a0Edward Enninful<\/a>\u00a0was tapped to take the magazine’s style directorship.[<\/span>17]<\/span><\/a><\/sup>[<\/span>18]<\/span><\/a><\/sup>\u00a0Under Enninful’s direction,\u00a0W<\/i>\u00a0generated considerable attention for its riskier editorial, including the March 2012 cover shot by Steven Klein featuring\u00a0Kate Moss<\/a>\u00a0depicted as a nun[<\/span>19]<\/span><\/a><\/sup>\u00a0as well as another cover featuring singer\u00a0Nicki Minaj<\/a>\u00a0dolled up as an 18th-century French courtesan. For the magazine’s November 2011 art issue, Enninful collaborated with Steven Meisel on a series of fake advertisements that ran throughout the magazine, including one that featured\u00a0RuPaul’s\u00a0Drag Race<\/i>\u00a0Season 3<\/a>\u00a0contestant\u00a0Carmen Carrera<\/a>\u00a0hawking a fictitious fragrance called La Femme.<\/p>\n

In 2011,\u00a0W<\/i>\u00a0participated in a four-episode plot line on the\u00a0fourth season<\/a>\u00a0of\u00a0CW<\/a>\u00a0teen drama\u00a0Gossip Girl<\/a>.[<\/span>20]<\/span><\/a><\/sup><\/p>\n

Over the years, the magazine cut back its print editions from monthly in 2013 to eight times in 2018.[<\/span>21]<\/span><\/a><\/sup><\/p>\n

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<\/span>Future Media, 2019\u20132020<\/i><\/strong><\/p>\n

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In 2018,\u00a0W<\/i>\u00a0became one of three publications Cond\u00e9 Nast put up for sale in the face of significant financial losses that forced it to adopt a series of cost-cutting measures. By 2019, it was acquired by Future Media, in a deal the\u00a0New York Post<\/a><\/i>\u00a0estimated at $7 million.[<\/span>22]<\/span><\/a><\/sup>[<\/span>23]<\/span><\/a><\/sup>\u00a0In June 2019, Moonves was named as its first-ever female editor-in-chief, succeeding\u00a0Stefano Tonchi<\/a>.[<\/span>24]<\/span><\/a><\/sup><\/p>\n

Under Moonves’s editorship, the magazine underwent a major transition. By 2020, she announced to staff that many were being furloughed and that those who work on online content would be staying on at reduced salaries.[<\/span>9]<\/span><\/a><\/sup>\u00a0The new\u00a0W<\/i>\u00a0team finished the biggest Best Performances issue ever. In the first week of January 2020,\u00a0W<\/i>\u00a0launched nine covers, a 76-page celebrity portfolio covering 29 celebrities and 20 videos.[<\/span>25]<\/span><\/a><\/sup>\u00a0Additionally, the magazine launched a series of new initiatives and dramatically expanded its digital footprint. They launched\u00a0W<\/i>\u2019s first\u00a0podcast<\/a>,\u00a05 Things with\u00a0Lynn Hirschberg<\/a><\/i>, which attracted a broad listener base and included guests like\u00a0Quentin Tarantino<\/a>,\u00a0Charlize Theron<\/a>,\u00a0Saoirse Ronan<\/a>,\u00a0Greta Gerwig<\/a>,\u00a0Noah Baumbach<\/a>,\u00a0Nicole Kidman<\/a>,\u00a0Awkwafina<\/a>, and\u00a0Margot Robbie<\/a>\u00a0as a part of the new vision for the brand.[<\/span>26]<\/span><\/a><\/sup><\/p>\n

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<\/span>W Media, 2020\u2013present<\/i><\/strong><\/p>\n

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On August 14, 2020,\u00a0W<\/i>\u00a0was acquired by\u00a0Bustle Digital Group<\/a>,\u00a0Mic<\/a>,[<\/span>23]<\/span><\/a><\/sup>[<\/span>27]<\/span><\/a><\/sup>\u00a0and W Media, a newly formed joint venture led by\u00a0Karlie Kloss<\/a>\u00a0and including\u00a0Aryeh Bourkoff<\/a>,\u00a0Jason Blum<\/a>,\u00a0Kaia Gerber<\/a>,\u00a0Kirsten Green<\/a>\u00a0and\u00a0Lewis Hamilton<\/a>.[<\/span>28]<\/span><\/a><\/sup>\u00a0They retained Moonves as editor-in-chief.<\/p>\n

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International editions<\/strong><\/p>\n

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International edition were previously published in Japan and for Europe. The\u00a0South Korean<\/a>\u00a0edition was launched in 2005 and is published under license by\u00a0Doosan Magazine<\/i><\/a>.[<\/span>29]<\/span><\/a><\/sup>\u00a0A Chinese edition was launched in 2023 under license by MC Style Media; the magazine’s editor-in-chief is Mix Wei.[<\/span>30]<\/span><\/a><\/sup><\/p>\n

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Information and photos taken from the site: en.wikipedia.org\/wiki\/W_(magazine)<\/span><\/strong><\/p>\n","protected":false},"author":2,"featured_media":2909,"template":"","class_list":["post-2907","sites","type-sites","status-publish","has-post-thumbnail","hentry","sitecats-fashion"],"acf":[],"_links":{"self":[{"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/sites\/2907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/sites"}],"about":[{"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/types\/sites"}],"author":[{"embeddable":true,"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/media\/2909"}],"wp:attachment":[{"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/media?parent=2907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}