{"id":2895,"date":"2025-06-04T11:42:16","date_gmt":"2025-06-04T08:42:16","guid":{"rendered":"https:\/\/usa.camegone.com\/?post_type=sites&p=2895"},"modified":"2025-06-17T22:43:16","modified_gmt":"2025-06-17T19:43:16","slug":"allure","status":"publish","type":"sites","link":"https:\/\/usa.camegone.com\/en\/sites\/allure\/","title":{"rendered":"Allure"},"content":{"rendered":"
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About Allure<\/h1>\n<\/div>\n
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Learn more about\u00a0Allure<\/em>‘s policies, annual awards, Best of Beauty testing and submission guidelines, and our editorial team.<\/div>\n<\/div>\n
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Who We Are<\/strong><\/p>\n

Hello! Welcome to\u00a0Allure<\/em>.<\/p>\n

We are thrilled you want to learn more about our team and what we do here. We strive to bring honest, innovative, and inspiring content to readers, whether via our website, social channels, or through the\u00a0Beauty Box<\/a>\u00a0subscription service. At\u00a0Allure<\/em>, we believe that makeup and hair are\u00a0significant art forms<\/a>, that\u00a0\u201canti-aging\u201d is a terrible idea<\/a>, and that everyone\u2019s beauty deserves to be included and celebrated.<\/p>\n

Our rigorous reporting and fact-checking, highly anticipated annual\u00a0Best of Beauty Awards<\/strong>, and a commitment to creative exploration have made\u00a0Allure<\/em>\u00a0the leading publication in beauty journalism for\u00a0over 30 years<\/a>.<\/p>\n

JUMP TO<\/strong>:\u00a0Editorial Standards<\/a>\u00a0|\u00a0Affiliate Disclaimer<\/a>\u00a0|\u00a0Product Testing<\/a>\u00a0|\u00a0Best of Beauty Awards<\/a>\u00a0|\u00a0Best of Beauty 2025 Submission Guidelines<\/a>\u00a0|\u00a0Allure Beauty Box<\/a>\u00a0|\u00a0Accolades & Recognition<\/a>\u00a0|\u00a0Masthead: Meet the Editorial Team<\/a>\u00a0|\u00a0Contact Us<\/a><\/p>\n

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Editorial Standards & Methodology<\/strong><\/p>\n<\/div>\n

Why Trust Us<\/div>\n

Whether we\u2019re sharing dispatches from South Korea on the\u00a0next big injectable trend<\/a>\u00a0or doing a deep dive into a\u00a0buzzy new ingredient<\/a>\u00a0in skin-care products, our editorial team maintains meticulous research and reporting standards.<\/p>\n

Allure<\/em>\u00a0strives to bring you up-to-the-minute news and information, but we also believe in looking before jumping. This means we verify all information before passing it along to our readers and followers. We work with only the leading experts in dermatology, plastic surgery, psychology, and other branches of medicine, as well as the industry\u2019s top beauty professionals, to ensure that anything and everything you read in\u00a0Allure<\/em>\u00a0is accurate, reliable, and based firmly in science and expertise.<\/p>\n

And when those experts disagree? We keep digging until we find a consensus and the strongest guidance possible.<\/p>\n

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Product Reviews & Testing<\/div>\n<\/div>\n

Testing each and every product that is featured on\u00a0Allure<\/em>\u00a0(and debating, re-testing, and fact-checking\u2026) is what has made us the most trusted name in beauty\u2014and why our little red seal has become synonymous with the best of the best.<\/p>\n

We value the faith readers put in our coverage and opinions. We also respect how hard you work for the money you spend, and would never recommend a product that we did not try, test, and truly love, whether it\u2019s a $15 face moisturizer or a $150 limited-edition fragrance.<\/p>\n

To jump to our Best of Beauty Awards guidelines,\u00a0click here<\/strong><\/a>.<\/p>\n

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Affiliate Disclaimer<\/div>\n<\/div>\n

Every product you see recommended on\u00a0Allure<\/em>\u00a0has been independently tested and hand-picked by a member of our editorial team\u2014there\u2019s nothing we tell you to buy that we would not purchase and use ourselves. When you click on an\u00a0Allure<\/em>\u00a0link to purchase a product, we may earn an affiliate commission, which helps us keep the lights on.<\/p>\n

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The\u00a0Allure<\/em>\u00a0Best of Beauty Awards<\/strong><\/p>\n<\/div>\n

Since 1996,\u00a0Allure<\/em>\u2019s Best of Beauty Awards seal\u2014a.k.a. that little red circle that instantly tells you a product is definitely worth it\u2014has been granted to only the best, brightest, and most innovative products on the beauty market.<\/p>\n

Curious to learn more about how we test the products that ultimately win our prestigious award? Here\u2019s everything you need to know about\u00a0Allure<\/em>‘s Best of Beauty Awards<\/strong>, including how to submit your own brand\u2019s products for consideration next year.<\/p>\n

See our\u00a0full 2024 Best of Beauty award-winners list<\/a>\u00a0to discover the most recent batch of prestigious products that earned a spot in\u00a0Allure<\/em>\u2019s Best of Beauty history books.<\/p>\n

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Best of Beauty Awards 2025 Submission Guidelines<\/div>\n<\/div>\n

Submissions for the 2025 Best of Beauty Awards are currently closed. Please check back in the fall after this year’s winners are announced!<\/p>\n

How Best of Beauty Award Testing Works<\/div>\n

Our testing process is intensive, research-based, and multilevel. In addition to the many beauty experts across our editorial team, we work closely with cosmetic chemists, makeup artists, dermatologists, hairstylists, and manicurists to compile a full-picture review of any given product.<\/p>\n

To read a more detailed description of our extensive testing process,\u00a0click here<\/a>.<\/p>\n

Clean Beauty Seal<\/div>\n

Introduced in 2019, the\u00a0Allure<\/em>\u00a0Clean Best of Beauty seal is awarded to the top products that meet our rigorous performance standards\u2014and our very specific clean standard (because we all know the word \u201cclean\u201d can be pretty murky when applied to beauty products). To learn about the ingredients excluded from clean products, guidelines, how we test, and how to submit, you can\u00a0read more on\u00a0Allure<\/em>\u2019s Clean Best of Beauty seal here<\/a>.<\/p>\n

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Allure<\/em>\u2019s Sustainability Pledge<\/strong><\/p>\n<\/div>\n

When it comes to sustainability and ethics,\u00a0Allure<\/em>\u00a0is committed to helping the beauty industry be the very best it can be. Transparency and clarity are essential to that mission. So, in 2021,\u00a0Allure<\/em>\u00a0made a\u00a0detailed commitment<\/a>\u00a0to readers that we would avoid terms we believe can mislead consumers.<\/p>\n

For instance, we no longer refer to plastic packaging as \u201crecyclable,\u201d as only 9% of all plastics ever made have been turned into something useful (!), nor do we refer to products as \u201cbiodegradable\u201d unless we are being extremely specific about what that means in regard to a specific item\u2019s impact on the environment. We\u2019ll never, ever use the term \u201cEarth-friendly,\u201d because no product can avoid impacting the Earth unless it is nonexistent. And we will only use the word \u201cgreen\u201d to describe something that is literally verdant in color.<\/p>\n

Read our entire sustainability pledge here.<\/a><\/p>\n

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How to Subscribe to the\u00a0Allure<\/em>\u00a0Beauty Box<\/strong><\/p>\n<\/div>\n

Are you in perpetual pursuit to try the latest and greatest products? Subscribe to the famed\u00a0Allure<\/em>\u00a0Beauty Box, the number-one editor-curated beauty subscription service on the market, featuring limited-edition themed boxes and collaborations throughout the year. Learn more and see how to\u00a0subscribe to the\u00a0Allure<\/em>\u00a0Beauty Box right here<\/a>.<\/p>\n

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Accolades & Recognition<\/strong><\/p>\n<\/div>\n

2020: Nominee, Best Social: Fashion & Beauty,\u00a0Webby Awards<\/a><\/p>\n

2020:\u00a0“To All the Fragrances I\u2019ve Loved Before”<\/a>\u00a0by Sable Yong | Finalist, The Fragrance Foundation Awards (2020)<\/p>\n

2020: “How to Smell Good Everywhere, Always” edited by Brennan Kilbane | Finalist, The Fragrance Foundation Awards (2020)<\/p>\n

2020: “Scents of Strength” by Liana Schaffner | Finalist, The Fragrance Foundation Awards<\/p>\n

2017: Magazine of the Year,\u00a0AdWeek<\/em><\/a><\/p>\n

2017: Editor of the Year,\u00a0AdWeek<\/em><\/a><\/p>\n

2022: The Melanin Edit, Allergen and Allure | Winner,\u00a0MM&M Awards<\/a>\u00a0in the Diversity and Inclusion\/Social Causes Campaign category<\/p>\n

2024: \u201c26 Women Get Real About Freezing Their Eggs<\/a>\u201d and \u201c\u2018I Felt Misled\u2019: Are Women Getting the Full Truth About Egg Freezing?<\/a>\u201d by Paige Stables, with three examples of social media, \u201cEgg Freezing Success Rates<\/a>,\u201d \u201cEgg Freezing by Numbers<\/a>,\u201d and \u201cFive Women Break the Ice on What It Was Really Like to Freeze Their Eggs<\/a>\u201d | Finalist,\u00a0ASME National Magazine Awards<\/a>\u00a0for Service Journalism<\/p>\n

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Masthead: Meet the\u00a0Allure<\/em>\u00a0Editorial Team<\/strong><\/p>\n<\/div>\n

The\u00a0Allure<\/em>\u00a0staff currently includes a team of 18 full-time writers and editors, who have each spent their career covering beauty and wellness, along with a robust roster of freelance reporters. Among us, we have more than 160 years experience in the field of beauty journalism. In addition to written storytelling, our art, photo, video, and social media teams help bring\u00a0Allure<\/em>‘s reporting on the beauty industry to its full, multimedia potential.<\/p>\n<\/div>\n

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Information taken from the site: www.allure.com<\/span><\/strong><\/p>\n","protected":false},"author":2,"featured_media":3554,"template":"","class_list":["post-2895","sites","type-sites","status-publish","has-post-thumbnail","hentry","sitecats-fashion"],"acf":[],"_links":{"self":[{"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/sites\/2895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/sites"}],"about":[{"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/types\/sites"}],"author":[{"embeddable":true,"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/media\/3554"}],"wp:attachment":[{"href":"https:\/\/usa.camegone.com\/en\/wp-json\/wp\/v2\/media?parent=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}