About GQ

Learn more about GQ, our content creation process, transparency policies, and more.

Who We Are

GQ is the global flagship of men’s fashion, the arbiter of cool for anyone who sees the world through the lens of taste and style.

For more than 60 years, GQ has been the home to award-winning journalism and the most elevated and respected photography, design, reporting, and writing in the men’s space.

Today, GQ is also a digital, video, social, and experiential powerhouse—a community where readers gather to be inspired and exchange ideas around style, creativity, and culture. Spanning six continents and 21 markets, with an audience of more than 50 million, GQ has a singular global reach.

Crucially, GQ is also the home of the New Masculinity. New Masculinity is an expansion of what it means to “be GQ”—one that moves past a rigid definition of manhood into something more open and inclusive. GQ celebrates creativity, embraces change, and creates culture-shaping moments, including GQ Men of the Year and GQ Global Creativity Awards. It puts an emphasis on diversity, gender equality, sustainability and mental health. To be GQ is to be forward-looking, progressive, and cutting-edge.

GQ’s content helps people live more stylish, more tasteful, and more considered lives. We cover subjects as they intersect with the culture, and our point of view is grounded in our unique access to tastemakers and experts. Our service content answers the reader’s call to “be useful to me!” with specific, actionable advice. It also inspires the audience to be a bit more adventurous, open, and creative.

Everything that GQ recommends to its audience is rigorously researched, effective, and encourages our audience to take positive action in their everyday lives — to try something new, change their current routine, or invest in something unknown.

The GQ Audience

GQ is the go-to media brand for culturally curious, globally aware consumers who care deeply about representation and being at the forefront of what’s cool while never blending into the crowd. We create a communal experience open to—and inclusive of—everyone.

GQ drives up to 50 million global monthly uniques, boasts 42+ million followers across global social platforms, and drives 70 million monthly video views.

Areas of Expertise

Style

GQ is the global flagship of men’s fashion. Our style writers around the world collaborate to cover menswear’s premiere moments, publishing across platforms in multiple languages. As a result, GQ’s style network is deeply connected with local consumers, designers, and fashion communities.

GQ is a space where style and culture meet. Our storytelling adds color, detail, and true cultural context to fashion’s biggest moments. But whether a fashion shoot is classic or radical, the clothes we celebrate are always grounded in utility and wearability.

Culture & Entertainment

GQ creates moments. We collaborate with the biggest stars on the planet—the actors, musicians, athletes, designers, and beyond who shape culture—to deliver stories that drive the conversation. We do it with news-making journalism, attention-stealing videos, arresting visuals, videos, and social concepts.

Grooming

GQ explores male grooming and beauty by giving advice that prioritizes self-care, problem-solving and freedom of expression. Our grooming coverage is fueled by the products and personalities—as well as the communities, lifestyles, and subcultures—driving the evolution of male beauty. GQ’s grooming vertical is also a one-stop shop for our audience. We recommend products that can improve their daily routine, health, and wellbeing.

Wellness

GQ promotes a new holistic paradigm of wellness and fitness, discarding outdated archetypes in favor of modern ideas around physical and mental health, sex and relationships, nutrition, and self-improvement.

Lifestyle

GQ seeks out the best and most beautiful places, objects, and experiences to offer our audience a cooler, more thoughtful way of living.

In food, drink and nightlife, we know that dining is personal. GQ’s coverage hones in on the stories of visionary chefs, restaurateurs and nightlife personalities creating some of the world’s most exciting experiences.

GQ’s travel coverage transports readers to the coolest subcultures around the world, showing readers new places through the lens of architecture, style, culture, design, and creative communities.

GQ’s cars vertical focuses on the intersection of automobiles, style, culture, and design. It’s built around people and communities rather than test drives and specs.

In tech coverage, GQ is hyper-focused on how technology can improve life. We look beyond megapixels toward products with purpose, design, and style—and profile the creators behind them.

GQ Sports

GQ Sports is where sports and culture intersect, with an all-access pass to the world’s coolest, most stylish athletes. GQ Sports is a video-led sub-brand with a focus on YouTube, as well as social, site, and print—including the first ever global GQ Sports issue (February 2022). GQ Sports comes to life through: YouTube series like My First Million and special editions of blockbuster franchises like Actually Me and 10 Essentials; revealing interviews and photo shoots with stars from the world of sports; global social handles featuring exclusive series and programming; and special events that bring together athletes with other cultural forces.

GQ Recommends

GQ Recommends is a special forces team dedicated to helping our audience decide the best products to buy, whether they’re shopping for clothing, accessories, grooming products, tech, home goods and kitchen gear, or anything else. We’re a purely editorial team with decades of experience and a highly honed bullshit meter, doing rigorous testing and market research so readers can discover worthy products and make informed purchases. In other words, GQ Recommends sweats the details so that you can shop knowing a product has been vetted.

Our Authority

GQ has been the leading voice in men’s fashion and lifestyle for more than 60 years. We’ve spent those decades parsing what it means to “look sharp, live smart,” and we’ve been at it for long enough to know what’s meaningful, what’s cool, what’s just a trend and what has staying power. (And let us say, for the record: trends can be a lot of fun to add to your rotation, when you go in with eyes wide open.) We care deeply about style, design, and quality. We think the idea of “value” is personal, and isn’t just a synonym for “price.” We’ve honed an eye for what makes something worthwhile—whether that something is a leather jacket, Italian sofa, or a smart watch.

How We Test and Review Products

Fashion is subjective, we know. That’s the fun of it. But we’re serious about helping our audience get dressed. Whether it’s the best white sneakers, the best men’s suits, or the coolest menswear drops of the week, GQ Recommends’ perspective is built on years of hands-on experience, an insider awareness of what’s in and what’s next, and a mission to find the best version of everything out there, at every price point. Our staffers aren’t able to try on every single piece of clothing you read about on GQ.com (fashion moves fast these days), but we have an intimate knowledge of each brand’s strengths and know the hallmarks of quality clothing—from materials and sourcing, to craftsmanship, to sustainability efforts that aren’t just greenwashing. GQ Recommends heavily emphasizes our own editorial experience with those brands, how they make their clothes, and how those clothes have been reviewed by customers. Bottom line: GQ wouldn’t tell you to wear it if we wouldn’t.

We bring the same eye for style and understanding of quality to everything else we review. In some categories we’re able to be aggressively hands-on, and test products often. We’re never not auditioning products for GQ’s annual Grooming Awards, and that process informs everything else we cover in the category, from the best cologne to the best moisturizers and SPFs. When we’re hunting for the best home wares, kitchen appliances, bedding (like mattresses and sheets), grooming products, and tech, we’re combining an eye for style with a honed sense of what’s trustworthy. That comes from writers who are knowledgeable in those categories, looking at user reviews, speaking to experts, and finding the companies that routinely deliver. Check out our methodology pages for testing mattresses, fitness equipment, and supplements, where we spell out more specifically what makes a product worth your time and our ink.

Shopping Guide Updates

Whether they’re for the best white tees and under-$100 jeans, or the best wireless earbuds, our shopping guides are frequently updated to reflect our ongoing product testing, new-to-market products, price changes, and, of course, trends that matter. We update most major buying guides annually. Certain guides, particularly in clothing and fashion (where product turnover happens seasonally), can be updated between two and four times per year. We add fresh reporting and any worthwhile products to ensure these guides offer readers the latest information on what’s worth their money.

Affiliate Disclaimer

When you buy something through our retail links, we may earn an affiliate commission. (Though not always—we feature plenty of products just because we think they’re cool and worth your money.) All products featured on GQ are independently selected by our editors. There’s nothing we tell you to buy that we would not purchase and use ourselves.

GQ’s Biggest Moments

GQ Men of the Year

GQ’s Men of the Year honors the global personalities whose culture-shifting contributions defined this year’s high points. The annual tentpole salutes their success across GQ’s editorial landscape and at events that are the ultimate celebration of Men’s Fashion.

The Global Creativity Awards

GQ’s Global Creativity Awards honors the creative innovators who are moving the culture forward, through a themed print issue and awards gala.

GQ Hype

GQ Hype is the story of right now, a digital franchise in which individual GQ markets celebrate local stars making news today in an elevated and consistent way—with all the visual and journalistic ambition of our print longread profiles.

The GQ Sleep, Grooming, Fitness and Fashion Awards

Every year, GQ editors undertake rigorous testing of a wide range of products in sleep, grooming, fitness and fashion to announce the absolute best of the best, and award a single product worthy of GQ’s ultimate seal of approval in each category. We’re constantly auditioning products for these franchises, and they inform everything else we cover in the category.

The GQ Box

GQ Box is a quarterly subscription box of must-have products in grooming, apparel, accessories, and lifestyle, handpicked by the editors of GQ. Every item in the GQ Box is specially selected, rigorously tested, and totally recommended by GQ editors.