THE INSPIRATION
LYSÉE (lee-zay) is a new pastry boutique by chef Eunji Lee in the Flatiron District. Inspired by her love of pastry as edible art, Lysée is named for chef Lee’s sweet museum derived from the French word Musée. Lysée’s menu, like chef Lee, is influenced by three cultures - French, Korean and New York City.
The logo is inspired from Giwa, Korean traditional roof tiles – it always looks beautiful to me, but also it makes me think of a dessert. I wanted to reinterpret this idea in a modern way in New York with the slices of cake making one shape reminiscent of the diversity of NYC as well.
Throughout the dessert gallery, there is a harmony of traditional Korean culture and modern NYC design using vintage wooden beams from Korea, nacre (‘Jagae’) Korean material to blend both cultures in a landmark area of the city.